How to Improve Your Membership Renewal Efforts

Managing an effective membership renewal program is a critical function for any association.  As I meet with membership staff, I am often asked the following questions.

• What is the recommended renewal series schedule?
• Which channels should we use in our renewal program?
• What effect do different payment options have on renewals?
• What are the biggest mistakes organizations make in their renewal efforts?
• How can you use testing to improve your renewals?

To help answer these and other renewal questions, we have put together the MGI Membership Renewal Guide.  You can get a copy of the Guide using this link.