How to Improve Your Membership Renewal Efforts

Managing an effective membership renewal program is a critical function for any association.  As I meet with membership staff, I am often asked the following questions.


  • What is the recommended renewal series schedule?
  • Which channels should we use in our renewal program?
  • What effect do different payment options have on renewals?
  • What are the biggest mistakes organizations make in their renewal efforts?
  • How can you use testing to improve your renewals?
To help answer these and other renewal questions, we have put together the MGI Membership Renewal Guide.  You can get a copy of the Guide using this link

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