It is my pleasure to announce the release of the 12th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link.
Each year the goal of the report is to help associations better
understand what is working in membership recruitment, engagement, and
retention. Providing these insights comes from not just cataloging the
practices of responding associations but through cross tabulating the survey responses
with the outcomes that associations share. As a result, the report highlights
some of the best practices that correlate with increased new member input, higher
renewals, and overall growth rates.
- What are the top reasons members join, and why do they lapse?
- What are the most effective marketing channels for recruitment and renewal?
- Which products and services are driving increased member participation?
- How are associations supporting innovation?
- What new membership models are associations adopting?
- How are membership marketing budgets changing?
- What are the trends in membership counts over the past decade?
- What renewal rates are individual and trade associations achieving?
- What communication methods used to engage new members?
Many associations use this data to help them improve their
membership marketing plans and to compare their achievements to other
organizations. You can access the full
report using this link. We hope that you
find it of help.
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