Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. Here is a consolidation of links to those resources.
1.
The Fall 2020 edition of the Association Economic Outlook
Report
2.
The Membership
Renewal Guide
3.
2020 editions of MGI’s 15 Minutes to
Impact Membership Podcasts
4.
The Guide to
Membership Marketing Metrics
5.
Tipster
Newsletter Archive
6.
The 12th Edition of the Membership Marketing
Benchmarking Report
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