Webinar: Insights from the Membership Marketing Benchmarking Report

Our webinar “Challenges and Hopes: Insights from the Membership Marketing Benchmarking Report” is now available on YouTube. It provides the top insights coming out of this research and practical advice to help meet today’s membership challenges.

Over 800 associations shared their experiences and outcomes for the annual Membership Marketing Benchmarking Report. The report's goal is to help associations better understand what is working in membership recruitment, engagement, and retention. Providing these insights comes from cataloging the tactics of responding associations and cross tabulating the survey responses against the outcomes that associations achieve. As a result, the report guides the best practices that correlate with increased member input, higher renewal rates, and total membership growth.

The webinar runs 60 minutes and includes a time for questions. You can access the webinar with this link.