Membership Marketing from A to Z Is Now Available as a Kindle eBook

For those of you who prefer reading on a tablet or mobile device, I'm pleased to announce that Membership Marketing from A to Z: A Practical Handbook for Professional and Trade Associations is now available as a Kindle eBook.

To celebrate the launch, the Kindle edition is available at an introductory price of just $2.99 for a limited time. You can read it on any Kindle device or on your phone, tablet, or computer with the free Kindle app.

This book has been a long time in the making. It brings together nearly four decades of consulting experience, insights from hundreds of association clients, and findings from eighteen years of Membership Marketing Benchmarking Reports. My goal was to create a practical reference that association professionals can turn to whenever they need ideas to recruit, engage, and retain members.

Whether you're a CEO, membership executive, marketing professional, or new to association management, I hope you'll find practical strategies you can put to work immediately.

Thank you to everyone who has encouraged me throughout the writing process and to those who have already purchased the print edition. I hope the eBook format makes it even easier for association professionals to benefit from the ideas in the book. Take a look at the eBook using this link.