After many years of thinking, writing, researching, and refining ideas, I am pleased to announce the release of my new book:
Membership Marketing from A to Z: A Practical Handbook
for Professional and Trade Associations
This project has been a long time in the making. The book's original concept dates back more than a decade. However, over the years, the ideas
in the book have continually evolved and been enriched through my consulting
experiences, insights from hundreds of association clients, and findings from
the annual Membership Marketing Benchmarking Report.
This is my third book on association membership growth and
marketing, and in many ways, it is a collection of lessons learned over nearly
four decades of working with associations. My goal was simple: to provide a
practical resource that association professionals can turn to when facing
membership challenges and opportunities.
The book explores topics ranging from Benefits and Content
Marketing to Digital Advertising, Research, Volunteers, Value Proposition, and
the X-Factor of leadership commitment. Each chapter offers actionable ideas
that association leaders can apply immediately.
I am grateful to the many clients, colleagues, researchers,
and association professionals who have shaped my thinking over the years.
If you are responsible for membership growth, engagement,
retention, or marketing strategy, I hope you will find the book useful.
The book is now available on Amazon using this link. I would
appreciate it if you would take a look.
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